The Forty Agency
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Leadership Event

Mercedes-Benz Trucks

Top 100 Leaders · Modern Dinner Venue · Film content captured

Bring Mercedes-Benz Trucks' UK leaders together in an intimate, high-trust setting to share the year's strategy — and capture authentic delegate stories on camera.

Mercedes-Benz Trucks — Leadership Event
Top 60 audience in the historic ballroom venue
Two presenters delivering the keynote together
Speaker presenting on the Mercedes-Benz Trucks stage
Mercedes-Benz Trucks 'Trucks you can trust' branded lanyards

DELEGATE INTERVIEW — KATE CARTER ON THE TOP 100 EXPERIENCE

How we delivered

We sourced a historic city-centre ballroom venue, allowing delegates to travel efficiently by rail and supporting a more sustainable event footprint. Guests arrived through a fully branded experience featuring bespoke ‘Trucks You Can Trust’ lanyards, before joining a professionally produced programme with a dual-host main stage, presenter rehearsals and an on-site film crew capturing delegate interviews for impactful post-event content.

What we did

  • Historic ballroom venue secured and dressed in Mercedes-Benz Trucks branding
  • Bespoke 'Trucks you can trust' delegate lanyards and arrivals hospitality
  • Dual-host main stage with multi-screen set and presenter rehearsals
  • Secured exclusive hire of Flight Club Birmingham for a high-impact networking and engagement dinner.
  • On-site film crew capturing delegate interviews for post-event activation

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